What Is The Right Amount Of Equity A Late Joining Cofounder Should Get?

By Brett Fox | November 19, 2017

What Is The Right Amount Of Equity For A Late Joining Cofounder? By Brett Fox I had four co-founders, the last of whom joined 1.5 years after we started the company. Do you know who got the most equity amongst the co-founders? That’s right, the one that joined 1.5 years after we started. You want Read More …

How Do You Plan Your Startup’s Scaling Into Multiple Markets?

By Brett Fox | November 19, 2017

How Do You Plan Your Startup Scaling Into Multiple Markets? By Brett Fox “Do you have a VP Sales lined up?” The investor asked me during a diligence meeting. “I do,” I answered (I’ll get back to this later). Not only should you start planning your go to market strategies for the various countries you Read More …

How Do You Know It’s Time To Hire Your First Employee?

By Brett Fox | November 15, 2017

How Do You Know It’s Time To Hire Your First Employee? By Brett Fox I’ve been working with James for about one year now. James is the CEO of a really cool company. Over the past year, I’ve had the pleasure of watching James grow his business to a pretty substantial level. There’ve been the usual growing pains Read More …

How Can You Use Being First To Market A True Advantage?

By Brett Fox | November 12, 2017

How Can You Use Being First To Market As A True Advantage? By Brett Fox I’ve been fortunate enough during my career to be involved with hundreds of product launches during my career. I’ve been first to market, second to market, and very late to a market, so I’ve seen the power of being first Read More …

Can You Get Investors To Respond To Cold Emails?

By Brett Fox | November 12, 2017

Can You Get Investors To Respond Cold Emails? By Brett Fox When I was feeling really desperate (a common occurrence when I was raising our initial funding), I would build up a list of potential investors I had no way of getting a warm introduction to. I had a pretty simple three step process that Read More …

The Simple Strategy For Reducing Your Founder Problems

By Brett Fox | November 8, 2017

The Simple Strategy For Reducing Your Founder Problems By Brett Fox One of the really sad things I’ve seen as a founder, and now working with other founders, is how often founders don’t take their responsibilities as founders seriously. You are literally putting your career and life in the hands of your fellow co-founders. Your Read More …

How Do You Know When To Release Your Killer Product?

By Brett Fox | November 5, 2017

How Do You Know When To Release Your Killer Product? By Brett Fox I was walking out of the Decathlon Club one Saturday morning. I had just finished my workout. A beautiful woman drove into the Decathlon Club parking lot, and I thought to myself, “Park your car next to mine.” And she did. Just Read More …

Can You Start A Company With Someone You Barely Know?

By Brett Fox | November 5, 2017

Can You Start A Company With Someone You Barely Know? By Brett Fox I am a firm believer in the nine-month rule when it comes to startups. What’s the nine-month rule you ask? The nine-month rule is you need to work together for at least nine-months before you know whether your co-founder relationship has a Read More …

7 Tips For Helping You Pitch VCs

By Brett Fox | November 1, 2017

7 Actionable Tips For Helping You Pitch VCs By Brett Fox I’ll never forget how nervous I was before my presenting to a VC for the first time. I was an EIR (Entrepreneur in Residence) at a VC fund based in San Francisco, and we were going to give a dry-run presentation to Dave and Read More …

Why Is It So Important For You To Be Number One In A Market Segment?

By Brett Fox | October 29, 2017

Why Is It So Important For You To Be Number One In A Market Segment? By Brett Fox General Electric in the 1980’s, under the leadership of Jack Welch, had a very simple goal for all of its businesses: Become number one or number two in market share or we (General Electric) will exit the Read More …