What Do You Need To Do Before Meeting With Investors?

By Brett Fox | June 12, 2019

You’re about to start raising money for the first time, but you’re unsure about exactly what you need to do in advance. And with the odds being about 300:1 against you receiving money from any given investor, you need to get it right the first time. I’ll clear up the confusion for you, and I’ll…

How Your Startup Can Survive A Price War

By Brett Fox | June 11, 2019

Years ago, I ran a business where we had developed a groundbreaking product called the MAX232. The product was so successful that fourteen competitors eventually built what they believed were exact replicas of our MAX232. Many of our competitors, including Texas Instruments and Analog Devices, were much bigger companies than we were. They had the…

How Do You Turnaround And Rebuild Your Company?

By Brett Fox | June 10, 2019

 “Bring us up to your level,” “Bob” the CEO said to me in his office. Bob was pitching me on becoming general manager of one of the company’s three business units. I smiled, we shook hands, and I left his office. The truth was that I wasn’t sold on whether I wanted to work with…

How You Can Be A Great CEO Without Being A Genius

By Brett Fox | June 5, 2019

Do you really have to be a super genius to be a successful startup CEO? The answer is obviously no. Not only can being a genius work against you as a startup CEO, but most of the qualities required to be a successful startup CEO have nothing to do with being a genius. I’ll give…

How Do You Define Product Market Fit?

By Brett Fox | June 4, 2019

There’s a great quote that US Supreme Court Justice Potter Stewart said about obscenity. He said, “I know it when I see it.” The same can said about Product Market Fit from my experience. You know it when you see it. When we started selling, I had visions of our products instantly flying off the…

How Do You Divide Equity When You & Your Cofounders Are Investing?

By Brett Fox | June 3, 2019

It’s great that you and your cofounder are both investing more money in your company. That’s a sign of true commitment.   Let me ask you a question? Why is your money worth more than your cofounder’s money?   The answer is obvious. Your money and your cofounder’s money is worth the same amount because…

How Do You Determine What Goals Are Important To Your Business?

By Brett Fox | May 29, 2019

Do you want goals that are easy to hit? Or do you want goals that you and your team are going to have to really stretch to hit? The reality is you need both types of goals for you company to succeed. I’l explain how you can, not only make these different types of goals…

How You Can Succeed As An Over 40 Startup CEO

By Brett Fox | May 28, 2019

I was in my 40’s when we raised our initial funding. I was the youngest of my four cofounders. The oldest cofounder was over 60 years old. Yet, we were able to raise $12M in funding. Three years later, with an even older team, we were able to raise more funding. I don’t remember any…

How Many Hours Should You Work Weekly As The CEO?

By Brett Fox | May 27, 2019

It was around 5PM on a Thursday. I was in my office, and I looked down at my to do list. Every item was checked off. I literally had nothing to do. “This just can’t be right,” I said to myself. “There has to be something for me to do.” So I walked over to…

What Are The Two Killer Fundraising Mistakes You Have To Avoid?

By Brett Fox | May 22, 2019

I’ve worked with a lot of startup CEO’s, and I see the same two killer fundraising mistakes made over and over again. One of them will kill you before you get started, and the mistake will kill you when you’re raising money. What are these killer mistakes, and, more importantly, how can you avoid them?…