Sales, Marketing, and Strategy
How Often Should You Call A Big Potential Customer?
One of the best pieces of advice I’ve ever received was from a mentor I had named Lew. Lew was an old school sales guy, trained by the legendary Don Valentine at Fairchild Semiconductor back in the day. Do you want to grow your business? Maybe I can help. Click here. After working at Fairchild,…
Read MoreThe Right Way For You To Handle A Competitive Threat
When I worked at Maxim Integrated Products, we used to have our planning meetings over at the Peppermill restaurant in Cupertino. I think it’s gone now, but it was a great venue for us to meet at. [Do you want to grow your business? Maybe I can help. Click here.] The Peppermill was great because,…
Read MoreHow Do You Build An Innovative Startup?
James Carville, Bill Clinton’s chief strategist when Clinton ran for president in 1992 famously described their pitch to voters in one simple phrase, “It’s the economy, stupid.” Clinton and Carville’s relentless focus on the economy. Clinton’s opponent, President George Bush, didn’t focus on the economy and he paid the price, losing to Clinton. [Do you…
Read MoreThe Real Reasons Your Startup Isn’t Scaling
You launched your startup’s first product, and, now that it’s been in the market for a while, you can see it’s not scaling and you just don’t know why? In today’s video, I’m going to explain the likely reasons why your having trouble scaling and what you can do to fix it. I’ve launched hundreds…
Read MoreWhen Should You Fire Your VP Sales?
You just hired your new VP Sales six months ago, and now you’re beginning to wonder if you made a mistake. Your previous VP Sales only lasted three months, and now you’re worried that your board is going to lose confidence in you too. What should you do? In today’s video, we go through this…
Read MoreHow Do You Build A Differentiated Product?
Have you ever heard the story of Toughskins Jeans, made by Sears? If you go back in time to the late 1960’s and early 1970’s, the jeans market was dominated by Levi’s 501 jeans. [Do you want to grow your business? Maybe I can help. Click here.] Sears wasn’t doing too well in the jeans market…
Read MoreHow Do You Deal With A Problem Customer?
Your largest customer, representing over 80 percent of your revenue, threatens they are not going to work with you anymore. Making matters worse, your startup is in the middle of fundraising. What should you do? In today’s video, I’m going to go over this real life problem that a startup CEO I’m advising, “Gary”, is…
Read MoreWhat Should You Do When Your Revenue Isn’t Growing?
“Revenue is always a lagging indicator of success,” I said to “Kevin.” [Do you want to grow your business? Maybe I can help. Click here.] We were reviewing his progress, and he was behind plan. But I was seeing progress, and I wanted to remind Kevin. “What do you mean?” Kevin asked me. “Revenue is…
Read MoreHow Do You Fix Your Revenue Forecast?
Of all the many things I got wrong when I started my company, my original revenue forecast was right at the top of my mistakes. Not only was my forecast off, it was off by a lot. [Do you want to grow your business? Maybe I can help. Click here.] Instead of the $1 million…
Read MoreHow Do You Build A Moat Around Your Startup?
Investors love asking startup CEOs what the barriers to entry are in your business. It’s a trick question because investors know very well what the barriers to entry are in your business. So, why do investors ask this question if they already know the answer to it? I’ll explain that to you in this video.…
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