Sales, Marketing, and Strategy
How Do You Really Get Useful Customer Feedback
There are some meetings that are so impactful that you never forget them, even 20 years later. And this throwaway meeting that Thomas and I had at Tellabs years ago definitely was one for the books. Do you want to grow your business? Maybe I can help. Click here. Thomas was the most senior applications…
Read MoreWhen Does Your Startup Need Be Profitable?
I really respect Steve Blank. He’s got a great view of startups, venture capitalists, and the startup ecosystem as a whole. Plus, he’s viewed as the Godfather of the lean startup movement, so what’s not to like? Do you want to grow your business? Maybe I can help. Click here. Blank, 68, has been around…
Read MoreHow Do You Build An MVP That Actually Sells?
One of the alleged rules that you have to follow is building your startup MVP. In fact, you’ll hear that you have to build an MVP. Full stop. Well, I’m here to tell you that for your startup to build a lean MVP just to build an MVP will get you killed. Instead, you need…
Read MoreThe Seven Steps To Beating Your Competition
You’re flying blind if you don’t understand what your competitors are doing. And, rest assured, every startup has competition. In today’s video, I’ll share with you seven steps to stay ahead of your competition and dominate the market. You’ll want to see how Steve Jobs used a perceptual map to brilliantly position the iPhone. And,…
Read MoreHow Do You Validate Your Startup Idea In One Hour?
One of the biggest mistakes you can make as an entrepreneur is not validating your startup idea. The problem is that testing your startup idea supposedly takes too much time. However, that’s just not true. In this video, I’ll show you how, in seven simple steps, you can validate your business idea in less than…
Read MoreWhy Research Is A Key To A Successful Startup
“Hostile armies may face each other for year, striving for the victory that is decided in a single day. This being so, to remain in ignorance of the enemy’s condition, simply because one grudges the outlay of a hundred ounces of silver in honors and emoluments, is the height of inhumanity.” Chapter XIII: The Use Of…
Read MoreWhat Makes Your Business Strategy Successful?
“You’re a tough guy because you’ve executed your plan,” “Raul,” one of our investors said to me. Do you want to grow your business? Maybe I can help. Click here. I nodded and said, “Thank you,” in response. What Raul said meant a lot to me because he threw praise around like manhole covers. In…
Read MoreWhat’s A Waterfall Chart And Why You Need It
Waterfall charts are an essential tool for making it really easy for your audience, be it your board of directors or your team, to easily understand how a various part of your company is performing. Yet, most people have never created, or even heard of a waterfall chart. In today’s video, I’m going to teach…
Read MoreHow Do You Win Deals When You’re Just Starting Out?
“I want us to look big,” I said to Regis McKenna. Regis is a legendary Silicon Valley marketer who has worked with Apple (their first PC launch) and Intel (their first microprocessor launch. He was an advisor to one of my investors (Gill), and he had worked previously with my other investor (Raul). [Do you…
Read MoreAre You Ready To Hire A Sales VP?
Of all the hires you make as a startup CEO, hiring a VP Sales will likely be the most challenging. That’s what we’ll explore in this video. I’ll walk you through the all the issues you’re going to face hiring your VP Sales, and I’ll give you tips to solve these problems too. Plus, stick…
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