How To Negotiate Like Your Life Depends On it

By Brett Fox | November 16, 2016

It was a rainy Sunday afternoon in October. I had done my research. I had waited patiently for a day like this for a couple of weeks. “Thank you,” I said to myself. I got in my car and I started driving. The rain kept coming down. I was smiling. I got to my destination…

Why Your Best Employees Quit And How You Can Fix It

By Brett Fox | November 9, 2016

Our company was rapidly growing, and we needed to hire a new customer service person. That’s when we hired “Cyndi.” And Cyndi was great. She worked hard, her attitude was great, and she consistently left the office at 7PM or later. Suddenly she was leaving the office every day at 5:30PM. I knew it wasn’t…

What the Dead Plant Outside Your Office Is Really Saying About Your Company

By Brett Fox | October 26, 2016

I remember walking into the lobby like it was yesterday. I was excited because I was wrapping up negotiations to join the company as VP Marketing. I remembered seeing a planter with a dead plant outside. I didn’t think much of it at the time. Maybe I should have. I went into the lobby, and…

What Are Non-Scalable Actions And Why They Are Important?

By Brett Fox | September 20, 2016

What Are Non-Scalable Actions, And Why They Are Important? By Brett Fox “Hey, hey!” Our VP of Sales yelled across the office to me. He was excitedly running around the office. We had done a “soft launch” of our first product the day before. Our VP of Sales was celebrating because today we received our…

What Is The Four Step Process To Managing Any Crisis?

By Brett Fox | September 13, 2016

“Whatever you do, don’t react,” The investor told me. The investor (we’ll call him the good investor) was driving to our office, and he was going to be a little late to the board meeting. Our other investor (we’ll call him the bad investor) had asked to have the “closed session” of the board meeting…

When Is The Wrong Time To Scale Your Company?

By Brett Fox | August 31, 2016

“We’re in the first stage of a three stage fab expansion,” The CEO proudly told me. It was December 2000, and I was being recruited to run the Communication’s Division of the company. The economic bubble was bursting already, yet here was this CEO boldly proclaiming his company was expanding. “Do you really think this…

Is Giving Schwag To Your Employees A Bad Idea?

By Brett Fox | August 16, 2016

I was watching Shark Tank, and there was a recap about an investment Barbara Corcoran did in a bathing suit company (The Mix Bikini). The founder of the company spoke about the blow out party he threw after receiving Corcoran’s investment: “I would estimate we spent $50,000 on the party, at least.” And that, ladies…

How Do You Keep Stress From Crushing You As A CEO?

By Brett Fox | July 26, 2016

How Do You Keep Stress From Crushing You As CEO? By Bret Fox “I think we should sell the company,” One of our investors said to me.  I was meeting with the investor at his office on Sand Hill Road. We were in the process of closing our Series B funding.  We had a term…

When Is The Second Best Time To Get Help?

By Brett Fox | July 19, 2016

When Is The Second Best Time To Get Help? By Brett Fox “I’m sorry, but I can’t help you,” I said to Jim. “I think the best thing for you to do is sell the company. I wish you the best of luck.” Jim’s company was past the brink of disaster and well into its…

Are You Playing The Long Game With Your Customers?

By Brett Fox | July 12, 2016

“Hi Mr. Fox. It’s Jean at AAA Pool Company. I’m calling you back regarding the quote we gave you to fix your pool pump.” The pump on our pool needed to be replaced, and I was, to say the least, a little surprised at the $2,000 estimate AAA Pool (not its real name) had just…