How Should You Decide Who You Should Lay Off?

By Brett Fox | September 14, 2025

“That is sacrosanct,” one of our investors, “Raul”, said to me. I had just told Raul that we were going to perform a layoff as part of our next funding round. [Do you want to grow your business? Maybe I can help. Click here.] Raul was pleased to hear me state the obvious. We needed…

How Important Is It To Patent Your Intellectual Property?

By Brett Fox | September 9, 2025

“They own the fundamental patents on how to make an integrated circuit. We’re not going to sue them,” Dave Fullagar, Maxim Integrated Products co-founder and VP Engineering, said to me. [Do you want to grow your business? Maybe I can help. Click here.] Dave was explaining to me the facts of life. I was a running…

How Fast Is Too Fast For Your Startup To Grow?

By Brett Fox | September 8, 2025

“We are going to grow our earnings by one penny per share per quarter,” Jack Gifford, Maxim Integrated Products founding CEO, regularly said to public market sell side analysts. And every quarter, like a clock, the company grew earnings at one penny per quarter or better. Do you want to grow your business? Maybe I…

How Do You Stay Motivated When Everything Goes Wrong?

By Brett Fox | September 1, 2025

When I was fighting for my company’s life, battling with, one of our investors, the notorious “Donald Ventures”, to keep our company alive, I thought about my wife and daughter a lot. They had supported me emotionally, and I didn’t want to let them down. The stress I was under, during that one year time…

How Do You Make The Most Out Of A Weak Team?

By Brett Fox | September 1, 2025

“Where did they find these people?” I asked my friend and employee, Steve. “We would have never hired them at Maxim (Integrated Products).” [Do you want to grow your business? Maybe I can help. Click here.] I was talking to Steve after I’d been at Micrel for a month as General Manager of one of…

How Do You Learn How To Sell?

By Brett Fox | August 24, 2025

“You’ve figured it out,” I said smiling to “Vern”, an engineer turned CEO that I’ve been working with. Since we started working together, I’ve been urging Vern to drive sales himself. Yet, until this conversation, he resisted my suggestion. Vern sells enterprise software. Each deal Vern’s company inks is worth well into six or seven…

How Do You Know That Your Product Is Going To Sell?

By Brett Fox | August 24, 2025

I was talking with an entrepreneur the other day about his company. He said to me, “I’ve asked customers if the would buy my product and they said they would. That counts as validation, doesn’t it?” I was talking with an entrepreneur the other day about his company. Ezra said to me, “I’ve asked customers…

How Do You Do Market Research For Your Startup?

By Brett Fox | August 17, 2025

Back in the day, long before the internet and ChatGPT, I would drive over to Stanford University to do my market research. The business school had a really nice library where I could find just about everything I wanted. Do you want to grow your business? Maybe I can help. Click here. This would be…

How Do You Divide Equity When You & Your Co-founders Are Investing?

By Brett Fox | August 3, 2025

It’s great that you and your cofounder are both investing more money in your company. That’s a sign of true commitment. Do you want to grow your business? Maybe I can help. Click here. Let me ask you a question? Why is your money worth more than your cofounder’s money?   The answer is obvious.…

How Do You Define Product Market Fit?

By Brett Fox | August 3, 2025

There’s a great quote that US Supreme Court Justice Potter Stewart said about obscenity. He said, “I know it when I see it.” Do you want to grow your business? Maybe I can help. Click here. The same can said about Product Market Fit from my experience. You know it when you see it. When…