How Do You Position Your Product Versus The Competition?

By Brett Fox | July 19, 2026

I’ve been watching a lot of Steve Jobs product launches for a project I’m working on. Jobs communication skills are beyond good. They are also utterly simple to copy. [Do you want to grow your business? Maybe I can help. Click here.] In every single product launch, Jobs follows a predictable script. It’s the same…

Building Trust Is Your Most Important Trait

By Brett Fox | July 6, 2026

“Whatever you do, never, ever lie,” I said to the large group of startup CEOs I was talking to. Then, I continued and said, “It’s much better to say, ‘I don’t know the answer. I’ll get back to you,’ then to lie.” [Do you want to grow your business? Maybe I can help. Click here.]…

What You Need To Know About Reference Checks

By Brett Fox | June 29, 2026

I curled up on my bed in a fetal ball, sobbing. I kept repeating to myself: “What have I done?” “What have I done?” “What have I done?” Why was I crying? [Do you want to grow your business? Maybe I can help. Click here.] We had been raising money for over eighteen months at…

Should You Set Up A Fast Exit Strategy For Your Startup?

By Brett Fox | June 15, 2026

“So, how long do think it will be before we can exit?” The engineer said to me during his job interview. “Two years? three years?” [Do you want to grow your business? Maybe I can help. Click here.] As politely as I could, I said, “I hate to burst your bubble, but it’s going to…

Are You Being Appropriately Frugal And Why It’s So Important?

By Brett Fox | June 8, 2026

“I’ve founded three startups, and I’ve never had one that was profitable,” a friend of mine was telling me. You’d think he was a failure based on that statement. [Do you want to grow your business? Maybe I can help. Click here.] Not exactly. He sold his last company for $300 million. But my friend…

The Simple Strategy For Reducing Your Founder Problems

By Brett Fox | May 25, 2026

One of the really sad things I’ve seen as a founder, and now working with other founders, is how often founders don’t take their responsibilities as founders seriously. [Do you want to grow your business? Maybe I can help. Click here.] You are literally putting your career and life in the hands of your fellow…

What Are The 5 Rules You Need To Divide Founder Equity?

By Brett Fox | May 19, 2026

“How much equity do you think I should give “Frank?”” That was the question “Sam”, the co-founder of a company that I’m working with asked me last week. He was considering bringing Frank on as a late co-founder to the company. [Do you want to grow your business? Maybe I can help. Click here.] “I’ve…

How Do You Compensate A Part Time Co-Founder?

By Brett Fox | April 20, 2026

“You should stay at your job until we get funded,” I said to Jeroen. It was September 2008 and Jeroen had just agreed to be our co-founder and VP Engineering. [Do you want to grow your business? Maybe I can help. Click here.] The economy was sinking like a stone and venture capital funding appeared…

Why You Should Offer Your Team Unlimited Time Off

By Brett Fox | April 6, 2026

One of the smartest things we ever did was offer our employees unlimited vacation. I know it sounds crazy for startups to tell their employees they can take as much time off as they want, but it’s really not crazy at all. Do you want to grow your business? Maybe I can help. Click here.…

How Do You Really Feel As A Startup CEO?

By Brett Fox | March 30, 2026

I’d love to sit here telling you that being a CEO was great, and it was great. Truly, truly great. However, I’d be lying if I told you there was only one feeling I had being CEO. [Do you want to grow your business? Maybe I can help. Click here.] There were times I felt…