Sales, Marketing, and Strategy Archives - Brett J. Fox

Sales, Marketing, and Strategy

How Do You Know You Have Too Many Competitors?

“What other startups have gotten funded in your space?” I asked “Ray” during one of our first meetings. Ray said, “There are a lot of them. I think there are around 50, the last time I counted.” “50! That’s a lot,” I said. “What are you going to do different?” [Do you want to grow…

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Should You Be Breaking Things To Move Fast?

“We’re ready to push the button,” Jeroen, my co-founder and VP Engineering, said to me. “You’ve signed off on all the design changes that needed to be made?” I asked Jeroen. “Yes. Sid has done everything on the list,” Jeroen said. “Okay, then let’s do it.” And with my agreement, we just spent $180,000 “taping…

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How Do You Scale Your Startup?

“Tell me about the other executives?” I asked “Jason,” the CEO of a life sciences startup. [Do you want to grow your business? Maybe I can help. Click here.] “There aren’t any other executives. It’s just me. That’s why I wanted your help,” he said. “I’ve never scaled a business before.” That was almost four…

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How Do You Really Get Useful Customer Feedback

There are some meetings that are so impactful that you never forget them, even 20 years later. And this throwaway meeting that Thomas and I had at Tellabs years ago definitely was one for the books. Do you want to grow your business? Maybe I can help. Click here. Thomas was the most senior applications…

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When Does Your Startup Need Be Profitable?

I really respect Steve Blank. He’s got a great view of startups, venture capitalists, and the startup ecosystem as a whole. Plus, he’s viewed as the Godfather of the lean startup movement, so what’s not to like? Do you want to grow your business? Maybe I can help. Click here. Blank, 68, has been around…

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How Do You Build An MVP That Actually Sells?

One of the alleged rules that you have to follow is building your startup MVP. In fact, you’ll hear that you have to build an MVP. Full stop. Well, I’m here to tell you that for your startup to build a lean MVP just to build an MVP will get you killed. Instead, you need…

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The Seven Steps To Beating Your Competition

You’re flying blind if you don’t understand what your competitors are doing. And, rest assured, every startup has competition. In today’s video, I’ll share with you seven steps to stay ahead of your competition and dominate the market. You’ll want to see how Steve Jobs used a perceptual map to brilliantly position the iPhone. And,…

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How Do You Win Against A Dominant Competitor?

Successful companies usually have a way of doing things. We certainly did when I was at Maxim Integrated Products. Jack Gifford, our CEO, called it “The Maxim way.” Do you want to grow your business? Maybe I can help. Click here. And our way was successful. The company grew to $2 billion/year in revenue with…

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How Do You Validate Your Startup Idea In One Hour?

One of the biggest mistakes you can make as an entrepreneur is not validating your startup idea. The problem is that testing your startup idea supposedly takes too much time. However, that’s just not true. In this video, I’ll show you how, in seven simple steps, you can validate your business idea in less than…

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Why Research Is A Key To A Successful Startup

“Hostile armies may face each other for year, striving for the victory that is decided in a single day. This being so, to remain in ignorance of the enemy’s condition, simply because one grudges the outlay of a hundred ounces of silver in honors and emoluments, is the height of inhumanity.” Chapter XIII: The Use Of…

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