Sales, Marketing, and Strategy
What Should You Never Do When You Start A Business?
My wife and I were going through old videos the other day, and we stumbled upon this video of Avery’s fourth birthday party at our house. I invited Nancy and her son Ethan to the party. Nancy used to work for me a couple years before that. [Do you want to grow your business? Maybe…
Read MoreHow Do You Build An Innovative Startup?
James Carville, Bill Clinton’s chief strategist when Clinton ran for president in 1992 famously described their pitch to voters in one simple phrase, “It’s the economy, stupid.” Clinton and Carville’s relentless focus on the economy. Clinton’s opponent, President George Bush, didn’t focus on the economy and he paid the price, losing to Clinton. [Do you…
Read MoreHow You Can Win A Deal In Seven Seconds Or Less
“You didn’t have me at hello,” the investor said to us. “But I like what you’re doing. Let me think about this and get back to you.” Do you want to grow your business? Maybe I can help. Click here. We had just finished presenting to a well known VC in our space. The VC…
Read MoreWhat Is The Most Difficult Part About Building Your Startup?
“The hardest part of building our company will be raising the initial funding,” I naively said to my fellow cofounders. Every one of them nodded their heads in agreement. Do you want to grow your business? Maybe I can help. Click here. I continued on with my pep talk. “We’ll be home free once the…
Read MoreHow Do You Win Against A Dominant Competitor?
Successful companies usually have a way of doing things. We certainly did when I was at Maxim Integrated Products. Jack Gifford, our CEO, called it “The Maxim way.” Do you want to grow your business? Maybe I can help. Click here. And our way was successful. The company grew to $2 billion/year in revenue with…
Read MoreHow Do You Successfully Enter A New Market?
Successful companies usually have a way of doing things. We certainly did when I was at Maxim Integrated Products. Jack Gifford, our CEO, called it “The Maxim way.” [Do you want to grow your business? Maybe I can help. Click here.] And our way was successful. The company grew to $1 billion/year in revenue with…
Read MoreHow Do You Know If Facebook Is Trying To Destroy Your Company?
I was having lunch with my friend Matt. Matt was, at the time, a Senior VP at Maxim Integrated Products and Maxim was our largest competitor. Do you want to grow your business? Maybe I can help. Click here. I had sold my company about four months earlier, and we were just catching up. He…
Read MoreHow Do You Get Your First 1,000 Customers?
There are some things you never forget when you’re a startup CEO, and watching my co-founder and VP Sales, “Ken,” run around the office yelling, “Hey, Hey!” after we got our first order is one of them. Do you want to grow your business? Maybe I can help. Click here. We had just soft launched…
Read MoreHow Do You Get Your Customers To Buy Again and Again?
“Brett, Tony Hsieh died,” Blossom said to me. “What?” I was just waking up, and this news wasn’t registering with me. Do you want to grow your business? Maybe I can help. Click here. “Tony Hsieh died. I know you really liked him,” my wife said to me. “How?” “The house he was staying at…
Read MoreHow Do You Build A Differentiated Product?
Have you ever heard the story of Toughskins Jeans, made by Sears? If you go back in time to the late 1960’s and early 1970’s, the jeans market was dominated by Levi’s 501 jeans. [Do you want to grow your business? Maybe I can help. Click here.] Sears wasn’t doing too well in the jeans market…
Read More