What Do You Do When You Get A Term Sheet?

By Brett Fox | May 12, 2025

“I believe this term sheet explodes like a pumpkin at 5PM. Here’s my number. Call me before then if you’re interested in accepting my terms,” “Raul”, our potential new investor, said to me. I had just spent the last thirty minutes trying to negotiate with Raul. Raul reacted the same way to every suggestion I…

5 Fatal Decisions You Don’t Want To Make

By Brett Fox | May 12, 2025

I walked into the office space, and there was no one there. It was just a bunch of empty cubicles. The space was dimly lit, and the ceilings were low. Do you want to grow your business? Maybe I can help. Click here. “My god, this space is depressing,” I said to my co-founder, “Randy”.…

How Does A Lack Of Funding Affect Your Company?

By Brett Fox | April 27, 2025

“Brett, we’re going to need to shutdown our advertising,” Tina, our controller, said to me. “We need to preserve our cash until we get more funding. Look at the cash flow (statement).” [Do you want to grow your business? Maybe I can help. Click here.] Tina and I were reviewing what we needed to do…

Can I Pitch My Startup To Investors Without A Product?

By Brett Fox | April 27, 2025

Let me ask you a question. Do you want me to tell you what you want to hear, or do you want me to tell you reality? I am sure hoping you want to hear reality, especially when it comes to pitching investors. The reality is, unless you have some really special things going for…

Why Your Co-Founder Shouldn’t Get A Sales Commission

By Brett Fox | April 21, 2025

“That sounds like double-dipping,” I said to “Al”, the CEO of a company I am working with. Al was describing to me his co-founder’s idea of getting paid a commission for using his network to refer customers to Al’s company. Do you want to grow your business? Maybe I can help. Click here. I asked,…

What Do You Do When Your Engineers Are Failing?

By Brett Fox | April 21, 2025

“What are we going to do about the DAC (Digital to Analog Converter) design?” I asked my co-founder and VP Engineering, Jeroen. “It’s floundering.” “I know,” Jeroen said. “I think we need to make a change.” Do you want to grow your business? Maybe I can help. Click here. If you can announce five different…

How Should You Manage Your Startup’s Spending?

By Brett Fox | April 14, 2025

“Don’t worry, Brett. We’ll support you,” “Raul”, one of our investors, said to me in our board of directors meeting. Raul wanted us to go faster than I had originally planned for. Do you want to grow your business? Maybe I can help. Click here. And Raul meant what he said. He was, in that…

How Do You Know Your Startup Is Going To Win?

By Brett Fox | April 14, 2025

“If I can just find a great CTO or VP Engineering to be my co-founder I know my startup is going to work,” I said to myself before I started building my company. In fact, I knew even before Jeroen, who would become my co-founder and VP Engineering, joined the company that my startup was…

What Are The Seven Keys For You To Effectively Delegate?

By Brett Fox | April 8, 2025

I read a really great book called, “The Fish That The Whale.”  The book is about the life of entrepreneur Sam Zemurray.  The book is a great and entertaining read, and it is packed with lessons for entrepreneurs. Do you want to grow your business? Maybe I can help. Click here. Zemurray, also known as…

What’s The Right Way To Determine Your Team’s Salary?

By Brett Fox | April 7, 2025

I’ll never forget one of my investors, “Raul”, asking me how much I was going to pay myself after we closed our $12 million round of funding. I told Raul I was going to pay myself $200,000, well below the market rate of $250,000 at the time. This was significantly more than the zero salary…