When I started my company, I was obsessed with retaining every percent of equity I could. And I remember telling my mentor and advisor, Dave, about my equity-retention philosophy.
Dave looked at me and laughed. Then he said something I’ll always remember, “Brett, dilution is good.” I was shocked. However, Dave was right.
In today’s video, I’ll explain:
- Why Dave was right that dilution is good
- How you should explain dilution to your team
- How you can optimize your team’s equity equity retention
I hope you like it.