Why Equity Dilution Is Good For Startups

When I started my company, I was obsessed with retaining every percent of equity I could. And I remember telling my mentor and advisor, Dave, about my equity-retention philosophy.

Dave looked at me and laughed. Then he said something I’ll always remember, “Brett, dilution is good.” I was shocked. However, Dave was right.

In today’s video, I’ll explain:

  • Why Dave was right that dilution is good
  • How you should explain dilution to your team
  • How you can optimize your team’s equity equity retention

I hope you like it.


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