What’s The Best Way To Present Your Product Roadmap?

One of the CEOs I am working with sent me a panicked email. The company that he was in an acquisition discussion asked him to present his product roadmap.

Fortunately, presenting your product roadmap to investors isn't as scary as it seems. I'll show you the steps you need to follow in this short video. I hope you like it.


Read The Video Transcript Below:


So have you ever been asked when you're presenting, what is your product roadmap? And you're trying to figure out how do you present this slide the best way possible? Well, I'm here to help you with that today. I'm Brett J, Fox at Brett J, Fox.com. Let's go.

So first, what is a product roadmap slide? Well, the product roadmap is the direction your company is going in terms of what's coming next. The significant things that are coming next. Not the minutia but the significant things that are coming next.

Now, how do you present the significant things that are coming next? Typically this is the technology roadmap of the company. What's going to happen next. So you want to show people a timeline. "In October we're going to announce our next product and then next product has these key features, X, Y, and Z and so forth and so on. Then in January we're going to be announcing this product and it looks like this."

You'll want to keep it high level, and you want to keep it relevant, and you want to explain why is this important to potential customers. How big is it? How big is the opportunity? That's what you want to do.

So, if you do this well, then you're going to make it really easy for investors to understand what's coming next, why it's important, and why they should invest in your company, and why they should write that big check. That's what this is all about. So I'm Brett, at BrettJ,Fox.com. Have a great, great day.

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