You're about to present to your audience, and there's a lot riding on the success of your presentation. Maybe you're trying to raise money, or maybe you're trying to present to a potential new customer. Whatever the situation may be, the challenge is the same.
You have an incredibly short time, maybe seven seconds, to get your audience's attention. In this short video, I'm going to explain a simple technique that you can use. And the good news is you've likely been using this technique your whole life, you just don't know it yet. I hope you like it.
Read The Video Transcript Below:
It is really hard to make an emotional connection with your audience when you're pitching. And I know this from my own experience, but I'm going to let you in on a simple tip that will make all the difference in the world. When you pitch.
Are you ready for it? Here it is. In fact, you've probably done this your whole life with your friends, your family,. But now I'm going to teach you how to do it in business.
And it's this. Tell people's stories. That's all you have to do is tell a story. Let me illustrate this for you. The late great Steve jobs, probably the best presenter ever known to man. He always told a story. Very simple stories sometimes. In fact, I was just watching his 2007 Macworld keynote address and he started this way. It was so elegant, so simple, so beautiful.
You can do the same thing. Here it is. "I've waited two and a half years for this moment." Boom. He had everybody's attention. Not that you wouldn't have already, but he had everybody's attention when he did that. And remember you have all these seven seconds, seven quick seconds, you know, to get the attention of your audience.
Jobs did it instantly just by saying that one simple thing, "I've waited two and a half years for this moment." That was his story. And he started from there and he started expanding. So yeah, you've got a lot of information you got to get across.
I've talked about this before. I'll tell you again, there are three things you have to do super fast. What does your company do? Why are you significantly better than everybody else? And how big is the opportunity? If you're pitching. If you're talking to customers, you have to do the first two things, but start somehow or other with a hook, with a story that explains it and gets people moving.
I saw this yesterday. I have a course that I teach on pitching. And yesterday, somebody who is finishing up with the course, he was presenting to me and we were going over his pitch, and he was going all the way through it. And it took him about seven slides and he made the key comment. And if you would have started with this, it would have been awesome. Now he will.
Here was his comment. "We've been working on this problem for years." Okay. Boom. What did he do? He instantly got my attention in the audience because it's like, okay, what did he do very quickly? He established credibility. He established insight and knowledge instantly by doing it.
That's all you have to do. think of a story. Think of a hook right at the beginning. Right in those first seven seconds that can get your audience's attention. Then you have them, and he can walk through your pitch. You might not be Steve jobs, but you know what? You'll be pretty damn good. I'm Brett at brettjfox.com. Have a great, great day.