How Do You Determine Your Total Available Market?

Understanding how big your total available market is a critical step in building your startup, and understanding your TAM is a critical slide when you’re fundraising.  Yet most entrepreneurs get their total available market slide wrong.

Part of the problem is should you present your TAM or your SAM? Or, maybe you should you present your SOM instead?

In today’s video, I’ll clear up the TAM, SAM, SOM confusion.  I’ll provide you a simple methodology for a market sizing framework.  This will help you as a CEO run your business, and it will help you present your startup to potential investors.


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And, you’ll want to watch the end of today’s video when I reveal the one mistake you don’t ever want to make when it comes to market sizing.  I hope you like it.