The best pitch deck I’ve seen that’s been publicly released is LinkedIn’s.
What I love about it is maybe not so much the content, but Reid Hoffman’s commentary about what he was trying to do and what he would do different.
But, you really don’t have to go beyond the first slide. The first slide is the most important slide in your presentation.
You want to do three things with your first slide:
A. Tell your audience who you are.
B. Tell your audience why you are going to win.
C. Tell your audience how big the opportunity is.
And you’d better tell your audience why you’re important fast.
You have maybe seven seconds to get your point across. You run a huge risk of losing your audience if you don’t sell your audience quickly.
Whether you agree with Hoffman’s premise or not, it’s clear, right from the start, what LinkedIn is (was) about.
And that’s the point. Don’t slowly move your audience towards why you’re going to win. Wait till slide six and your audience has moved on.
That’s the art of a great pitch deck.
It looks so easy, doesn’t it? But it’s hard work to get those three points (who you are, why you’re going to win, and how big the opportunity is) quickly understood by your audience.
So learn from Hoffman and get your first slide right.
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Here's the link to LinkedIn's pitch deck: ().
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