The Most Important You Need To Manage Any Crisis

There's nothing that challenges a leader like a crisis. Like it or not, your team is looking at you for answers and leadership through the COVID-19 crisis.

There's one skill you need to master that is likely the difference between you and your team successfully navigating any crisis. I'll explain what this skill is and what you need to do to master this skill in this short video.


Read The Video Transcript Below:


Don't let anybody kid you. Managing through a crisis is really hard, and believe me, we've got the mother of all crises right now. Nobody knows when we're going to get back to work. Nobody knows when the economy's going to get better.

There's a lot of uncertainty out there, and if you're going to manage through a crisis, there's a lot of things you need to do right. I mean, to get the right message out to your team, you need to be talking to them consistently. You need to have a focus about what you do.

But there's one thing that comes before all of that if you're going to be successful. And that one thing is accountability. Because if you don't hold yourself accountable and you don't hold your team accountable, none of the rest of it matters.

I've been there before, I've been through a lot of crises in my career, and this is the key. The CEO that get it are the ones that hold themselves accountable. The CEOs that don't get it, they don't do it.

And this is what separates great cultures from mediocre cultures is accountability. You can do everything right. You can say all the right words. But if you don't hold yourself accountable every day, every week, every moment, especially in a crisis, then nobody's gonna follow you.

So for example, there's a lot that you need to do, as I was saying, and there's a lot that you personally need to do. Let's talk about that. For example, you've got to be communicating with your team consistently. In fact, you have to be over communicating with your team right now.

And you should probably be having probably a weekly all hands meeting with your team. That would be a really smart thing to do. So if you miss one of those meetings, what happens? What if your team begins to wonder?

And then one meeting you missed turns into two meetings you miss. And then suddenly this wonderful new habit that you told everybody, Hey, we're going to have a weekly all hands meeting. You guys going to be able to ask me anything you want. It all blows up on you so fast so quickly. And it's all because you didn't hold yourself accountable.

And then you know what? Everything else you're trying to do goes away. You have to hold yourself accountable. That's the key. If you want to get through this crisis or any other crisis, accountability is the key. I'm Brett at Have a great, great day.


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