How Should You Use Your Instincts To Make Decisions?

How many times have you heard someone say, "I have great instincts." And yet, from your experience, the person makes bad decision after bad decision.

The challenge is you have to rely a huge amount on your instincts when you're building your startup. In this short video, I'll teach you the right way to use your instincts as part of your decision making process. I hope you like it.


Read The Video Transcript Below:


How important are your instincts when you're starting your company? Well, obviously instincts are important, but let me tell you a little bit of a story. First somebody asked me, you know that question. You know, "Should I only rely on my instincts when I'm starting my company?"

In other words, should instincts be my default? And believe me, I'm a big believer in gut instinct, but we all have blind spots and we think our instincts are so smart and so good. Guess what? They're not going to save you from your blind spots.

So I have a basic rule. Here goes my basic rule. Marry your instincts with the facts you're seeing. So what does this mean? Let's say your instincts are telling you the ought, to go hire Jim. And Jim, you think is great, looks really good. But there's some facts about Jim which you don't know yet.

You don't know Jim's background. You haven't checked Jim's references. You don't know whether his track record checks out. Well, guess what? You have to check all these things and make sure the facts marry up to what your instincts are telling you or else you may make a big mistake.

I've seen this happen and guess what? I've been guilty of this one. So I know this one too well. So what do you do? You make sure that the facts, the data marries up with what your instincts are telling you. Because you know what can happen? Every once in a while you can be wrong.

I've had this happen where the facts told me I should go hire somebody and my instincts were telling me I shouldn't. My instincts were right and the facts were wrong. Sometimes you have to marry them.

When they come together, that's when you go forward. If they don't come together, then you know what? You keep churning until they do or else you're likely to make a mistake. So that's the way that you make sure that you don't just drive yourself based on instincts. You get the facts to match. That's the key. I'm Brett at Have a great, great day.


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