How Do You Become The Next Elon Musk?

By Brett Fox | October 26, 2021

Years ago, I was having coffee with my friend Alain, and somehow, we got on the subject of Elon Musk and Tesla. Alain, who was an original investor in Tesla, said, “Elon can simultaneously channel Bill Gates and Steve Jobs.” “That’s impressive,” I said. (You can watch Alain talk about Tesla and Elon here:) Think…

Do You Ever Regret Firing An Employee?

By Brett Fox | October 25, 2021

“What took you so long?” Every single time I’ve fired someone as CEO, someone on my team has asked me that question. Every. Single. Time. And, there’s a good reason I was asked that question. You see.. You, the CEO, almost always wait too long to fire someone. For example, I realized, about two months…

Your Co-Founder Wants To Be Co-CEO, Now What?

By Brett Fox | October 13, 2021

It’s surprisingly uncommon for your co-founder to want to be co-CEO with you. I had it happen to me, and I’ve had more than one CEO that I’ve worked with have a founder ask to be co-CEO. In this video, I’ll share my story and the story of “Bob”, a CEO I’m working with, of…

When Should You Fire Your VP Sales?

By Brett Fox | October 6, 2021

You just hired your new VP Sales six months ago, and now you’re beginning to wonder if you made a mistake. Your previous VP Sales only lasted three months, and now you’re worried that your board is going to lose confidence in you too. What should you do? In today’s video, we go through this…

What Do You Do When Your Co-Founder Stops Working?

By Brett Fox | September 29, 2021

Imagine this scenario. Your co-founder of five years, who owns the same 40% of the company you do, decides he is unhappy with his role, and he stops working, daring you to fire him. Firing him is the easy decision. The tougher decisions are should you buy him out and what should you do with…

The One Thing Every Successful Startup Has In Common

By Brett Fox | September 27, 2021

When you think about the qualities that every successful startup must have, you’re likely to think about having a great team, a great CEO, grit, an exploding market, a great culture, and a friendly competitor. There’s a lot to choose from. But there’s one quality that you absolutely, positively have to have. Can you guess…

How Do You Deal With A Problem Customer?

By Brett Fox | September 15, 2021

Your largest customer, representing over 80 percent of your revenue, threatens they are not going to work with you anymore. Making matters worse, your startup is in the middle of fundraising. What should you do? In today’s video, I’m going to go over this real life problem that a startup CEO I’m advising, “Gary”, is…

What Should You Do When Your Revenue Isn’t Growing?

By Brett Fox | September 14, 2021

“Revenue is always a lagging indicator of success,” I said to “Kevin.” We were reviewing his progress, and he was behind plan. But I was seeing progress, and I wanted to remind Kevin. “What do you mean?” Kevin asked me. “Revenue is always a lagging indicator of success,” I repeated. “My co-founders are getting worried…

The Most Likely Big Mistake You’ll Make

By Brett Fox | September 8, 2021

There’s a big mistake that almost every startup CEO makes. Sadly, too many of the CEOs I’ve worked with have made this same mistake. I want to help you avoid this mistake. The scary thing about this mistake is that making this mistake has the potential to kill your company. I’ll share with you two…

How Do You Inspire Your Team To Greatness?

By Brett Fox | September 7, 2021

“You’re going to be working nights. You’re going to be working weekends to get this done,” Maxim’s CEO, Jack Gifford, said to the heads of the various business units of the company. Gifford had come up with a cleaver marketing idea, and he wanted it implemented in a month instead of the three months it…