When Do You Stop Selling When You’re The CEO?

You're front and center when you start a company. Your potential customers want to hear from you. Your potential employees want to hear from you. And your investors want to hear from you too.

But does the selling ever end? I'll give you the answer in this short video.

Read The Transcript Below:


I remember having a conversation with one of my investors early on. And I was laughing with him, and I can't exactly remember the context of the conversation,, but I said to him, "You know what? As CEO, you never stop selling."

And he smiled at me knowingly because he knew I was right. Because when your ceo and your running sales at the beginning of the company, which is typically most of us do, eventually they'll come a point where you're going to transition from you running sales to hiring somebody else to run sales.

But does that mean you stop selling? Never. Never, ever, ever do you stopped selling.


You're always selling when you're CEO. Let me explain why and how. Number one is when your CEO, customers want to see you,

Your investors want to see you. Your employees want to hear from you. And your potential employees? They want to hear from you too.


So what does that mean? You have to sell each one of these groups.


Each one of these constituencies wants to hear from you, the CEO, so you're always selling the whole life of the company.


Now what will happen is your role will change.


You're not going to sell to everybody because you need to leverage. That's why you hire a sales manager, so that's why you hire sales reps. Eventually that's why you're going to hire a sales vp,

But you're going to be the closer.


You're going to be the one that has brought in at the end of a meeting, at the end of the day, to help close that big deal to help close that sale.

So you'll always be selling throughout the life of your company. That's the way to think about it. That's being smart because the day you stop is probably the day you should think about not being the CEO anymore.

You can't hide from it. You're front and center. You're the leader of the company. You're who everybody wants to hear from. Remember that through the life of your company and you'll be very successful. I'm Brett at www.brettjfox.com. Have a great, great day. Thank you.


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