How Do You Determine Your Salary As A Startup CEO?

By Brett Fox | November 7, 2023

“Here’s what we can afford to pay you,” I said to Greg, one of the best Analog IC design engineers in our industry. [Do you want to grow your business? Maybe I can help. Click here.] Greg was making $400,000 per year working part time at Maxim Integrated Products. I had known and worked with…

What Is The Real Truth About Creating Killer Products?

By Brett Fox | November 6, 2023

“You just go visit customers. They’ll tell you what to do,” the job candidate said to me. Do you want to grow your business? Maybe I can help. Click here. Read any trade publication, listen to an earnings call, or listen to any podcast. You’ll hear the same advice: “Listen to your customers. They’ll tell…

How Much Over Market Should You Pay Employees?

By Brett Fox | October 31, 2023

The days of expecting employees to work only for equity are long, long gone. [Do you want to grow your business? Maybe I can help. Click here.] Early stage employees have a gotten a lot smarter and a lot savvier than twenty years ago. Your employees have options including working for large established companies. That means your…

How To Successfully Pitch Your Business In One Slide

By Brett Fox | October 30, 2023

Imagine this scenario. You’re in a meeting with a major potential customer. And this one customer can make or break your business. You have to win this deal or your business is going to fail. Or imagine this scenario. You’re raising money. Do you want to nail your investor pitch? Then download the free, Startup…

How To Handle Co-Founder Issues During Fundraising

By Brett Fox | October 25, 2023

Every time I raised money, there was drama with one of my co-founders. It’s a nightmare because you’re worried the drama could cost you your funding. Since at least 50% of all co-founder relationships end up in failure, you have a pretty good chance of having co-founder issues happen when you’re raising money..That’s what today’s…

What’s The Worst Leadership Advice You’ll Ever Get?

By Brett Fox | October 24, 2023

“I don’t care who it is, but you need to fire one of the people reporting to you.” Do you want to grow your business? Maybe I can help. Click here. This was the advice I received from a CEO, “Ed”, I knew when I became General Manager of a division of a company. I…

How Should You Divide Equity As Your Company Grows?

By Brett Fox | October 23, 2023

-“Here’s what I think is fair for your role,” I said to “Ken,” one of my co-founders. Ken smiled, and said, “I was thinking the same number.” [Do you want to grow your business? Maybe I can help. Click here.] We shook hands, and that was that. I had agreed to the equity for my…

How Can Transparency Help Get You Funding?

By Brett Fox | October 18, 2023

How transparency can help get your startup funding Every startup has problems. And somehow or other, these problems, such as you missing your numbers, or a co-founder, always happen at the worst possible time which is when you’re raising money. Now, what do you do? Do you hide the problem from your potential investors or…

How Much Equity Do Your Employees Deserve?

By Brett Fox | October 17, 2023

I was advising the two founders of a technology company.  They had no funding, and they were looking to hire a VP of Engineering. They found a good candidate for the position, and they only wanted to give him 1% equity vesting over four years.  I told them the candidate wasn’t going to take the…

How Should You Respond To An Investor’s Rejection Email?

By Brett Fox | October 16, 2023

I’ve got a lot of experience with investor rejection emails since we had 63 investors pass on investing when we raised our Series A funding and a whole bunch more when we raised our Series B funding. Do you want to grow your business? Maybe I can help. Click here. Many investors just never responded…