The Workshop Replay  Is Available Until Midnight ET Saturday July 18...

Day
Hour
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LIVE Workshop

The First 60 Seconds™

How to Turn a Boring Problem Slide Into an Investor Story That Makes Investors Want the Next Meeting

 

 

Most founders explain the problem. Investors invest when they feel the pain.

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Most of the CEOs I meet are having trouble getting investor meetings. They know something's wrong, but they can't quite put their finger on what it is.

I look at their pitch decks, and the answer is instantly clear to me.

You're giving too many details about how great your solution is.

And details are boring.

You're not digging into the emotions. And without feeling the emotion, investors will never invest in your startup. Never.

The good news is that there's a pattern to how investors think, how they react, and what makes them lean in.

And once you understand that pattern, everything changes.

In this workshop, I'll show you a simple way to transform your Problem and Solution slides from something investors politely tolerate into something they emotionally engage with.

The result?

A story that creates urgency, builds conviction, and makes investors want to keep talking.

 

This is a LIVE, Hands-On Workshop.

.We'll spend about an hour building your Problem and Solution slides together, followed by live Q&A and pitch deck reviews.

If you've ever attended one of my workshops before, you know we stay until the work gets done.

Here's when it's happening:

Los Angeles (PT)
1:00 PM
Wednesday, July 15th

New York (ET)
4:00 PM
Wednesday, July 15th

London (BST)
9:00 PM
Wednesday, July 15th

Sydney (AEST)
6:00 AM
Thursday, July 16th

Can't make it live?

No problem. Everyone who registers will receive the recording so you can revisit the workshop, refine your slides, and prepare for your investor meetings.

Investment:

$99 USD

 

Here's What We'll Cover

1. How To Create Emotion

  • Why most founders explain problems instead of creating emotional urgency.
  • The three levels of pain investors react to.
  • How to make investors feel the consequences of the problem you're solving.

2. How To Create Contrast

  • Why great Problem and Solution slides are mirror images of each other.
  • How to create maximum contrast between pain and relief.
  • The simple framework I use to make investors emotionally lean in.

 

 

3. How To Create Conviction

  • Why investors make emotional decisions first and logical decisions second.
  • How to create belief without overwhelming investors with details.
  • The storytelling pattern that makes investors want to move forward.

YOU'LL ALSO GET THESE BONUSES

BONUS #1: The Investor Conviction Review™

After the workshop, I'll stay on and review your Problem and Solution slides live.

I'll score them on the three things investors react to:

  • Emotion
  • Contrast
  • Conviction

You'll see exactly what's working, what's missing, and what I'd change to make investors want to move forward.

BONUS #2: Lifetime Access to the Workshop Recording

You'll get lifetime access to the workshop recording so you can revisit the framework, refine your slides, and prepare for every investor meeting with confidence.

BONUS #3: The Airbnb Problem & Solution Case Study

I'll give you the complete Airbnb Problem and Solution slide reconstruction we cover in the workshop, so you can see exactly how to transform a boring explanation into a story that creates urgency, emotion, and investor conviction.

 

 

Join me live and build the two slides that determine whether investors want to move forward with you.

For $99, I'll show you the exact framework I use to help CEOs like you create emotional conviction with investors by digging deeper into the pain than everyone else.

You'll walk away with a Problem and Solution story that creates urgency, builds conviction, and makes investors want to move forward.

If you're raising money now, you don't have time to get these two slides wrong.