When Should You Sell Some Of Your Company Stock?

By Brett Fox | March 26, 2019

“I have a dilemma,” “Oscar”, the CEO of a startup that I’m working with said to me Friday. “Right now, my percentage ownership is around 70% of the company. I’d like to take some money off the table, so my family is financially set. “The problem is that I will likely drop below 50% ownership…

What Are Four Decisions You Need To Make Before Raising Money?

By Brett Fox | March 25, 2019

“I don’t think we should raise $11M,” “John” said to me. “We will give up control of the company! We should only raise $6M.” “John, we’re going to have to raise the $11M and probably more. Getting the $11M gives us more runway,” I said. “Let’s get the money now!” It’s the classic debate you…

How Much Ego Do You Need To Succeed As CEO?

By Brett Fox | March 20, 2019

Anyone that starts a company and says they don’t have an ego is lying. You have to have an ego to start a company because what makes you think you will be the one company that makes it? However, is there a point where you can have too much ego as a startup CEO? And…

How Do You Pitch A Startup With Two Strategies?

By Brett Fox | March 19, 2019

“I never invest in act two of a startup,” Gill’s partner Carl said to me. The meeting was going well. We had really signed our term sheet, so this was more of a get to know you meeting. Then Carl continued talking, “I’m heartened that you have experience doing act one already. That makes me…

What Should You Know When You Design Your Employee Compensation Plan

By Brett Fox | March 18, 2019

I remember having breakfast with the Chairman of the Board of a startup. The Chairman was trying to convince me to join the company as CEO. I’m not sure how we got on the subject, but we started talking about compensation. Mike proudly told me about when he was CEO of a well known public…

What Do You Need To Do Before Raising Any Money?

By Brett Fox | March 13, 2019

The world of fundraising has changed from what it once was. Gone are the days when you could raise money based only on an idea. In this short video, I’ll tell you the one thing absolutely, positively have to do before you raise any money.   Do You Want To Grow Your Business?  Maybe I…

What Shouldn’t You Put In Your Pitch Deck?

By Brett Fox | March 12, 2019

“We need to show them (potential investors) how everything functions at the transistor level,” our VP Engineering, “John”, said to me. “I don’t know,” I said. “From what I’ve seen as an EIR, that will go over the heads of investors.” Then, I continued, “But, if you want to do it that way, then go…

What Traits Do Your Worst Employees Share?

By Brett Fox | March 11, 2019

“You need to meet your revenue numbers,” I said to our VP Sales, “Tommy”. Tommy had been on the job for about one month and already things were going sideways. “Well, okay,” Tommy responded. That’s not exactly the awe-inspiring response you want from your sales lead. Tommy didn’t seem to care. It was as if…

Why You Need A Pitch Deck Even If You’re Not Raising Money

By Brett Fox | March 6, 2019

You may not realize it yet, but having a well thought out pitch deck is a critical tool for you to have as a startup CEO. Yes, you need a pitch deck to raise money, but a pitch deck is even important for you to have if you never intend to raise money. I’ll explain…

How To Keep From Hiring Superstars That Kill Your Company

By Brett Fox | March 5, 2019

I was just having coffee with a friend of mine. I’ve known Bill for years and I’ve never seen him this upset. “You wouldn’t believe what my boss just did!” Bill said to me. “What did your boss do?” I asked. “They just promoted someone who has no work experience to my level of Director.…